Othello, By William Shakespeare Essay - 1659 Words

Critics have debated the significance of Othello’s race in terms of portraying his identity for a long time. The negative connotations of â€Å"blackness† have led to the creation of many racial constructs associated with the â€Å"Moor†; this denigration has infused the opinions of many critics, such as Albert Gerard, proposing that Othello’s â€Å"negroid physiognomy† reaches down to the â€Å"deepest levels of personality† and that he is a â€Å"barbarian†. However, many other critics like Edward Berry and Martin Orkin believe that colour is merely a â€Å"surface indicator† compared to the outward virtue of beneficence, defining identity. Beneficence could be defined by the will to practice good acts, in conjunction with the aversion of practicing evil, and the prevention and removal of evil. In this essay, I will argue that Othello has the ability to transcend the racial infused â€Å"Moor† stereotype to become an individual with an inherent will to do good deeds and extinguish evil. Critical works from Albert Gerard (1957), Edward Berry (1990), and Martin Orkin (1987) will be cited as evidence for this. Albert Gerard proclaims that Othello’s â€Å"fundamental barbarousnous† is made clear by his â€Å"superficial acceptance of Christianity† which hides his â€Å"fundamental paganism†. He accuses Othello of his lack of intellectual power blaming him for his own â€Å"eternal damnation†, and undermines the decisions which he makes. In doing this, Gerard studies Othello as a character whose â€Å"innate savagery† is disguised byShow MoreRelatedOthello, By William Shakespeare957 Words   |  4 Pagesinnocent person kills himself while not knowing the truth. The best example of that would be the play Othello by the great William Shakespeare. As little as a handkerchief could make a difference if it is a symbol for something. In the play Othello by Shakespeare, handkerchief is first introduced by Othello to his beautiful mistress, Desdemona, as a sign of their love. At the end of the play what gets Othello to take extreme measures by the location of the handkerchief. As the symbol of the handkerchiefRead MoreOthello, By William Shakespeare1599 Words   |  7 Pages William Shakespeare’s 16th century play Othello is a duplicitous and fraudulent tale set alternatingly between Venice in act 1, and the island of Cyprus thereafter. The play follows the scandalous marriage between protagonist Othello, a Christian moore and the general of the army of Venice, and Desdemona, a respected and intelligent woman who also happens to be the daughter of the Venetian Senator Brabantio. Shakespeare undoubtedly positions the marriage to be viewed as heroic and noble, despiteRead MoreOthello, By William Shakespeare1218 Words   |  5 PagesIn a historical time period where emphasis was shifting from religion to race and ethnicity, key indicators of differences that perpetuated into racial prejudice and racial ideologies are evident in Othello by William Shakespeare. Although racism was not fully formed at this moment in history, Othello can be interpreted as a representation and an exploration of this shift in ideology. In the past, before this change to ward racial differences, religion was the major segretory factor in signifyingRead MoreOthello, By William Shakespeare894 Words   |  4 Pagesthose that which occurred in Othello written by William Shakespeare. Throughout the play Othello, we see the struggles of a marriage that is not accepted by their society. Othello is a extremely cherished black general living in a primarily white community. The play begins with Othello secretly becoming married to a white woman named Desdemona. This reasons others who are white to become angry and excuse to dislike this black man further more than they already do. Othello is a downward spiral from loveRead MoreOthello by William Shakespeare790 Words   |  3 PagesThroughout Othello by William Shakespeare, Othello makes numerous poor decisions due to his jealousy. Hitting Desdemona, trusting Iago, and killing Desdemona are among a few of the poor decisions that he makes. The word jealous can be defined as feeling or showing suspicion of som eones unfaithfulness in a relationship. Othello feels suspicious of Desdemona’s and Cassio’s relationship because of the lies that Iago tells him. Many people try to tell Othello the truth but he only believes the wordsRead MoreOthello, By William Shakespeare1923 Words   |  8 Pagesdissatisfaction or complication is shown. Firstly in Othello love is presented as ephemeral and transient while atonement love is presented as unrequited and finally in cat on a hot tin roof love is presented as painful and troublesome due to unreciprocated feelings. The tragic plot of Othello hinges on the potential of the villain, Iago, to deceive other characters, above all Roderigo and Othello, through encouraging them to misinterpret what they see. Othello is prone to Iago s ploys seeing that he himselfRead MoreOthello, By William Shakespeare941 Words   |  4 Pageswas Williams Shakespeare’s play Othello which depicts the tragedy of Othello, a Morris Captain. What is different about Shakespeare play is that the tragic hero is the black Othello and the villain a white Iago. Therefore, Shakespeare depiction of Othello as a tragic character and Iago as a villain, challenges Elizabethan’s stereotypes regarding individuals of African descent. Shakespeare challenges the stereotypical â€Å"type –casting of the black man† in Elizabethan society by depicting Othello asRead MoreOthello, By William Shakespeare1152 Words   |  5 Pages‘Othello’ was a tragedy of incomprehension at the deepest level of human dealings as no one in the play came to an understanding of himself or any of the surrounding characters. The play ‘Othello’ by William Shakespeare focused on tragedy through the anguish of the main character ‘Othello’ which lead to the suffering and death of numerous characters including himself. Appearance Vs. Reality challenged human dealings within the play ‘Othello’ as no-one came to see anyone’s true self and no-one seesRead MoreOthello, By William Shakespeare1178 Words   |  5 Pagesprofitable in condition of good and immorality. Othello is presented as good and Iago as evil, but Iago and Othello’s relationship also shares a distrust of their wives. The overall logical argument is based on love, jealousy and betrayal between two lovers that ultimately leads to their separation because of Iago’s evil plan. I am using this article to agree with Berry s view on how Iago separates two lovers just so he can take retaliation on Othello by manipulating everyone to unmasking their trueRead MoreOthello, By William Shakespeare1140 Words   |  5 Pagesâ€Å"Othello† is a play written by William Shakespeare in 1603. In this play, Shakespeare features three major characters: Othello, Iago, and Desdemona. Othello, a black man, and Desdemona, a white venetian secretly eloped in the play. Iago shows racism and prejudice towards their relationship because of their skin colors. In the play, Iago says: â€Å"Even now, now, very now, an old black ram is tupping your white ewe. Arise, arise! Awake the snorting citizens with the bell, or else the devil will make a

A Career in Biomedical Engineering Essay - 1879 Words

Many great inventions have been made through research in biomedical engineering, for example, genetic engineering, cloning, and insulin. After insulin has been invented, there are still a lot of problems with the purity and the quantity of the insulin produced. Biomedical engineering devised a way to produce large quantities of insulin with a higher level of purity, which has saved a lot of human lives. Although biomedical engineering just been officially founded 200 years ago, its practice has been with us for centuries. According to The Whitaker Foundation website, 3,000-year-old mummy from Thebes, which uncovered by German archeologists, with a wooden prosthetic tied to its foot to serve as a big toe is the oldest known limb prosthesis†¦show more content†¦Along with the demand for more sophisticated medical equipment and procedures, an increased concern for cost-effectiveness will boost demand for biomedical engineers. Many biomedical engineers, particularly those employ ed in research laboratories, need a graduate degree and for them to be able to do a higher level research even master degree is needed. Some jobs that apply biomedical engineering in their career are biological scientists, environmental scientists, chemist scientists, and engineering technicians. Biological, environmental, and chemist scientists will apply their skills by doing a lot of research in the laboratory. Engineering technicians do a lot of work repairing medical tools that will be used in the hospital.Show MoreRelatedOverview of Biomedical Engineering as a Career Path1805 Words   |  8 Pagesyour life.† (Confucius) According to the Whitaker Foundation, biomedical engineering has existed for centuries, perhaps even thousands of years. â€Å"In 1816, modesty prevented French physician Rene Laennec from placing his ear next to a young woman’s bare chest, so he rolled up a newspaper and listened through it, triggering the idea for his invention that led to toda y’s ubiquitous stethoscope.†(The Whitaker Foundation). â€Å"Biomedical engineering achievements range from early devices, such as crutches, platformRead MoreA Research On Biomedical Engineering1585 Words   |  7 Pagescolleges had to offer, eventually stumbling upon biomedical engineering. Initially, I knew very little about the field, assuming they mostly worked with prosthetics. However, as I did more research into the major, I learned biomedical engineers create devices beyond prosthetics, such as machines to replace a working heart or more efficient medical equipment. This major also allowed for the flexibility of attending medical school, another career aspiration I have had since I was little. So withoutRead MoreCollege And Career Research Essay1158 Words   |  5 PagesCollege and Career Research Essay By, Darien Carson The future; after high school, after college, the future is a later time period that will happen in one’s life. For my future I plan to attend college and later become an engineer. College is one of the best choices available for high school graduates to ensure a successful future. Colleges offer specialized learning that when attended can open many opportunities. Two colleges I may attend after high school are Massachusetts Institute of TechnologyRead MoreMy Life Concept Project Report923 Words   |  4 PagesThe intention of this proposal is to explore the proposed topic of my Whole Life Concept project report. My proposed passion, how I will turn that passion into a career, the goals and impacts I aspire to achieve in that career and the research, education and skills required to confirm my passion and achieve my intended career will all be explored. My passion is the physical structures and mechanics of the body; I am fascinated with how the body moves, the structures that support it, the joints thatRead MoreHow Technology Will Affect Future Jobs Essay1017 Words   |  5 Pagestechnology has also affected them in various ways. From entertainment to education, technology has designed a generation that could never have been before imagined. But technology has not stopped there; it also has affected their future. From what careers they will pursue to how much they will earn, technology will play a big role. With the rise of new machines and equipment, thousands of jobs will be created that will range from ones that involve handling the machinery to ones that cannot be doneRead MoreMy Statement Of Purpose: Biomedical Engineering703 Words   |  3 Pagesmore interested in pursuing an advanced degree in Biomedical Engineering. My well-rounded educational pursuits thus far have served me well, engineering complimented by a sound back ground in the humanities and hard sciences. I have, though, a robust passion to learn more, to hone my skills even more in a field that has simply exploded over the past decade biomedical engineering. For me, the excitement of the field is that biomedical engineering has only recently become its own discipline, and yetRead MoreDr. Stevin Gehrkes Lab1073 Words   |  5 Pagesas a student at the University of Kansas, I immediately took an interest in numerous extracurricular activities and organizations. I have established myself as a leader in multiple organizations, including my role as vice president in the Biomedical Engineering Society at KU. These organizations have provided fantastic experiences, but I found myself needing more. I found enjoyment and success in my classes, but I was eager to apply my knowledge. I sought out positions in various research groupsRead MoreFirst Innovative Leadership Academy For Young Women Leaders1280 Words   |  6 PagesI started doing most of my career research early on in my middle school and high school years. I was lucky enough to be selected among the hundreds of fifth graders and sixth graders that applied to go to the first innovative leadership academy for young women leaders. A middle school in the early 2000’s which was previously Porter Middle School to most austinites, was renovated in summer of 2007 founded and named after the late great female governor of texas Ann Richards. In a summer camp leadingRead MoreStudent Application Essay1742 Words   |  7 Pageseducation are important for success in all kinds of careers. These experiences and realizations led me to a career at a small liberal arts school where teaching, research, and mentoring are all highly valued. Throughout my careers, I have initiated and led teams of as many as three interns in research projects. I am primary or co-author of five peer-reviewed research papers and have presented at more than ten major conferences in the field of biomedical sciences, including International Society of StemRead MoreThe Impact of Computer Science on Health Care Medicine1283 Words   |  6 Pagesprocessing were created in the 1940s, medicine directe d its route on the fast track and its developments merged with the innovations of technology to form new biological and technological insights, particularly in the field of bioinformatics and biomedical engineering. Bioinformatics is the field of science in which biology, computer science, and technology merge, generally in the field of genetics, to allow the discovery of biological information; it was created by  Paulien Hogeweg  and Ben Hesper in 1978

The Forbidden Game The Kill Chapter 5 Free Essays

All the bottles looked old. They were brown, dark blue, green, even pink, and they bore imprints like AVEN HOBOKEN CO. and PEARSON’S SODA WORKS. We will write a custom essay sample on The Forbidden Game: The Kill Chapter 5 or any similar topic only for you Order Now â€Å"Very authentic,† she said. â€Å"I didn’t think Joyland took so much trouble.† The others exchanged glances, but said nothing. â€Å"We’d better keep looking,† Jenny added. They passed another trapped miner, this one with thousands of small black ants crawling over his face. Jenny was liking the figures less and less-the feeling that they might start moving at any minute was almost unbearable. They passed strange waterfalls where purple water flowed like glass down broad steps of rock into a colored pool. â€Å"There!† Dee said as they rounded a corner. â€Å"Picks!† Miners were standing around a stream, leaning on shovels or holding pickaxes. Several had Bowie knives or pistols thrust through their belts. Dee was already boosting herself up into the scene. â€Å"Look at this, it’s great!† It was a tool with a wooden handle as long as a yardstick and an iron head. Neither side of the head was very sharp. One ended in a sort of blunt spike as long as Jenny’s little finger; the other was flat and triangular. For scooping? Jenny wondered. Dee was moving the tool up and down, trying to get it out of the miner’s loose grasp. The miner, hat brim drooping wearily, stood impassive. â€Å"Here’s one I like,† Audrey said grimly. She’d found a pick that was sharp on both sides. Dee shook her head. â€Å"Too flimsy. See how the head’s just tied on to the handle with rawhide? It might not hold.† She succeeded in prying the tall pick loose and held it up triumphantly. â€Å"Now this is a weapon.† Michael was holding up an iron forklike thing with six heavy, curved tines. â€Å"Nightmare on Elm Street,† he said. Jenny put the Swiss Army knife in her pocket, gripped her flashlight in her teeth, and wrestled free a tool of her own. It had a short wooden handle and an iron head with a five-inch-long projection. She couldn’t tell if it was a hammer or a pick, but it felt good in her hand, and she swung it once or twice for practice. That was why she wasn’t sure if the ground really moved a moment later, or if she was just off balance. She stopped swinging. â€Å"Did anybody feel that?† Dee was looking at the platform they were all standing on. â€Å"I don’t think this thing is too stable.† â€Å"I didn’t feel anything,† Michael said. Jenny felt a flicker of apprehension. Maybe it was just the platform-or maybe she was just dizzy-but she thought it was time to get out of there. â€Å"Let’s go back.† â€Å"You got it, Sunshine,† Dee said, swinging the pick onto her shoulder. They all scrambled down, knocking ornamental gravel onto the track with a sound like popcorn in a pan. â€Å"Follow the yellow brick road,† Michael said, waving his flashlight beam along the track. And we can’t get lost, Jenny completed the thought in her mind. We can’t. We’ll be fine. So why did she have a cold knot in her stomach? Michael, at the front, was now humming â€Å"I’ve been working on the railroad.† Suddenly his flashlight stopped swinging. â€Å"Hey. What the-hey!† Jenny sucked in her breath, feeling her chest tighten even as she pushed her way past Audrey. Michael was sputtering indignantly, staring down at his feet. Jenny saw the problem immediately. The railroad tracks split. â€Å"Did they do this before?† Jenny swept her flashlight beam first one way, then the other. Both sides were the same: metal rails laid over thick wooden boards. But they went in different directions. â€Å"No. They never split. I would have noticed,† Dee said positively. Audrey let her pick down with a solid thump. â€Å"But it wouldn’t have looked like a split from our direction. It would have been two tracks joining.† â€Å"Splitting, joining, it doesn’t matter. I’d have noticed.† â€Å"But it would have been behind us. In the dark-â€Å" â€Å"I would have noticed!† â€Å"Hey, guys, guys-† Michael began, making the time-out sign with his fork and flashlight. It was completely ineffectual. â€Å"Guys-â€Å" â€Å"I am not a guy,† Audrey snapped and turned back on Dee. It didn’t matter what the argument was about anymore, it was turning into another Dee-Audrey jihad. â€Å"Oh, fine, yell at me, too-† Michael began. â€Å"Shut the hell up-all of you!† Jenny shouted. Startled, everyone shut up. â€Å"Are you people crazy? We don’t have time to argue. We don’t have time for anything. Maybe the track split before and maybe it didn’t, but we came up by that wall.† She pointed to her right. â€Å"We’ll go that way and it should take us out.† Except, she thought, that nothing is what it should be when Julian’s involved. And that tremor she’d felt before-maybe the ground really had moved. The others, looking as if a summer thunderstorm had come and gone in their midst, meekly set out in the direction she’d indicated. But Dee said quietly, â€Å"If we are going the right way, we should see that miner with the ants all over him pretty soon.† They didn’t. The knot in Jenny’s stomach pulled tighter and tighter. The right-hand wall was blank-and it seemed to be closing in. This place was looking less like a tunnel for a train ride and more like a real mine shaft all the time. It was almost a relief to finally run into the proof. She rounded a slight curve and saw an ore car sitting squarely on the track in front of her. A real ore car-at least as far as Jenny could tell. It was four or five feet long with rounded corners and solid wheels set close together under its center. It smelled like rusty iron-like a witch’s cauldron, Jenny thought-and echoed slightly when she spoke while bending over it. â€Å"This isn’t part of the ride,† she said. â€Å"It would be stupid of a park to leave it here,† Dee said and tried to pull it by the hitch in front. It clanged, but didn’t move far. Jenny had a wild impulse to jump into it and stay there. She looked up slowly at the others. Michael’s flashlight lit up Audrey’s hair from behind, giving her a copper halo. Dee was just a slim black shadow at Jenny’s side. Jenny didn’t need to see their faces to know what they were feeling. â€Å"Okay, so we’re in trouble,† she said. â€Å"We should have known, really. So whose nightmare is this?† The slim black shadow showed a glimmer of white teeth. â€Å"Mine, I guess. I’m not in love with enclosed spaces.† Jenny was surprised. The last time they’d been down in a cavern, she hadn’t noticed Dee having any problems-but then, the last time her attention had been focused pretty exclusively on Audrey. â€Å"I’m just a little claustrophobic. I mean, I don’t remember having any dreams about this kind of thing. But†-Dee let out a breath-â€Å"I guess if you asked me what’s the worst way to die, I’d have to say a cave-in would rank right up there.† â€Å"God, do we have to worry about that? Horrible ways to die?† Michael exploded. â€Å"I could fill a book.† â€Å"What am I most afraid of, I wonder?† Audrey said, rather emotionlessly. â€Å"Pain? A lot of pain?† Jenny didn’t want to think about it. â€Å"We’ve got to go back and follow the tracks the other way. It’s our only chance.† They were headed deeper into the mine now. The hammer bounced bruisingly on Jenny’s shoulder. Since they were retracing their steps, the shaft should have opened up again. But it didn’t. The walls closed in until Jenny could have touched irregular outcrops with her fingertips. The ceiling got lower and lower until it brushed Jenny’s hair. She gathered the flashlight and hammer in one hand so she could touch the cavern wall with the other. â€Å"Definitely not fiberglass,† she murmured. Not fiberglass but rock-and surprisingly beautiful rock. She could see veins of milky white and orange, the orange ranging from palest apricot to a rusty burnt sienna. It all sparkled with millions of infinitesimal pinpricks of quartz. â€Å"Ore,† Michael said. â€Å"You know, the kind gold comes in.† â€Å"This park was built on a coal mine,† Jenny said, â€Å"They mined coal everywhere around here-but that was back in the eighteen hundreds.† â€Å"Different kind of mine,† Michael said. â€Å"This is a real gold mine we’re in.† Rock was everywhere-very rough, maybe carved but looking natural because it was so irregular. It was like being in a castle, Jenny decided. And it was cold. She wished she hadn’t thrown her sweater away. Dee, a step ahead, was walking with her shoulders drawn in. Jenny could sympathize. She was beginning to feel the pressure of the rock around her-the solidity of it. They were in an endless buried shaft of orange and brown and black. When the first junction came, everyone stopped. â€Å"The tracks go straight,† Jenny said. She knew perfectly well that that didn’t mean anything. This wasn’t the split in the tracks they’d seen before. A long corridor simply stretched out into the darkness on one side. They followed the tracks straight ahead. The stripes of white on the walls got bigger and bigger the farther they went. It was damp, now, and the walls felt icy and dirty. When Jenny touched them, her fingers came away black. They came to a place where the roof opened into a sudden cavern-a horizontal shaft maybe thirty feet up. Jenny could see a vein of rust-colored rock at the top, and below that gray slate ridged and grooved as if water had flowed down it. â€Å"That shaft or cavern or whatever goes back a way,† Dee said. â€Å"We could maybe climb it. †¦Ã¢â‚¬  â€Å"Or maybe not,† Jenny said. She understood why Dee wanted to get out of the lower tunnel, but she didn’t like the look of that black hole up there. â€Å"We’d break our necks, and there could be anything-or anybody-up there.† Audrey said, â€Å"Well, it’s obvious that things are changing around us. I was wrong about the track, Dee.† Dee gave her a startled look. She wasn’t used to apologies from Audrey. Something cold struck Jenny’s cheek. She touched it and felt wetness-and then another drop on her hair. â€Å"Listen,† Michael said. At first Jenny didn’t hear anything. Then it came, the loneliest sound in the world. Water dripping musically onto rock-slow drops that seemed to echo through the deserted shafts. It sounded far away. â€Å"Oh, God,† Jenny whispered illogically, â€Å"we really are lost.† The lonely dripping brought it all home. They were trapped under tons of rock, in the dark, far from any help, and with no idea of where to go. Dee said, â€Å"Uh-oh,† and then stopped. â€Å"What? What?† â€Å"Well-I just remembered a nightmare I had once about a cave.† â€Å"It didn’t flood, did it?† Jenny asked, thinking of the miners in the scene on the train ride. â€Å"No. It just sort of collapsed.† Audrey said, â€Å"I don’t think we should be talking about this. Tu comprend?† She was right, of course. They shouldn’t be talking, or thinking, or anything. Blank minds were what they needed. But Jenny’s mind was out of control, following Dee’s words like a spark running down a fuse. â€Å"On you?† she said. â€Å"Did it collapse on you? Or were you just trapped-â€Å" That was as far as she got before the ground started to rumble. Only it wasn’t just the ground, it was the ceiling, the walls, everything. â€Å"Which way?† Dee cried, as good in a pinch as always, even if this was her nightmare. She swung her flashlight around, looking up and down the shaft. â€Å"Where’s it coming from?† Jenny saw rocks falling from the vertical shaft behind them. Michael’s flashlight was on the same thing. â€Å"Come on!† he shouted, starting the other way. â€Å"Come on! Come on!† â€Å"It’s all coming down!† Audrey shouted. â€Å"Come on! Come on!† Michael just kept yelling it, his voice higher and higher. The floor was rocking-like the tremor Jenny had felt earlier, only much, much bigger. She couldn’t see anything clearly. Flashlights were waving all over the place. â€Å"We can’t go that way-â€Å" â€Å"Watch out-the rock-â€Å" Above the shouting voices was the voice of the rock, a grinding, shuddering, smashing sound. Jenny was trying to run, bruising herself on outcrops that seemed to jump into her path. She was being thrown from side to side. â€Å"The floor-!† She heard Audrey’s shriek, but was too late to stop herself. There was a gap in the floor of the shaft, a vertical cavern down to another shaft. Small rocks were falling into it, and Jenny’s flashlight illuminated dust particles swirling madly in the air. Then she was falling, too. The first blow hurt, but after that she was in shock and just bounced off the outcrops numbly. She felt her fanny pack tear free. Her hammer and flashlight were already gone, along with the bota bag. Then she was rolling and sliding, part of an avalanche that carried her with it effortlessly. Then the noise and confusion receded and her mind went blank. She was alone, in complete darkness and utter silence. Her throat was full of choking dust. And she was terrified. Jenny knew this before she remembered who she was or how she’d gotten there. It was one of those terrible awakenings-like the kind she used to have in the middle of the night, when she jerked out of sleep knowing that something was out there in the dark, and that it was bad. And that in the daytime she would forget all about it again. The worst thing was that this wasn’t a dream. There was no bedside light to turn on, no parents to run to. Instead there was only darkness and the sound of her own breathing. â€Å"Dee!† The shout came out pathetically weak. And it didn’t echo properly. Jenny turned her face up but couldn’t feel the slightest air current. She was in an enclosed place. The rock must have blocked up the entrance she’d fallen through. â€Å"Dee! Audrey!† Oh, worse than pathetic. Her voice died out completely in the middle of â€Å"Michael!† Then she sat perfectly still, listening. If I don’t move, it won’t get me. That was ridiculous, of course. It only worked for monsters under the bed. But all her muscles were locked, so tense they were shaking. She couldn’t hear a sound. Not even a faint after-rumble from the cave-in. The darkness folded on itself around her. She felt herself begin to panic. Oh, please, no†¦ just keep calm, think of something †¦ but I’m scared. There must be some way out†¦ you can move around, see what this place is like. But she couldn’t. She couldn’t move. It was too dark. She could feel her eyes widening and widening, useless as the blind bumps on white cave fish. Anything could be out there-coming at me-from any direction †¦ The panic was now a riot. She was utterly terrified that she would hear a noise, a noise of something approaching in the blackness. But I fell in alone. This is a small place; I can feel it. I’m alone. Nothing’s here with me. Nothing can get in. Nothing – Rock scraped lightly on rock. Jenny twisted to face it, still kneeling. The faint sound was lost now because her heart was going like a trip-hammer and her ears were ringing with sheer terror. Oh, God- â€Å"Ragnarok,† said a musical voice, â€Å"means both a rain of dust and the end of the world. To the people who discovered the runes, I mean. Don’t you think that’s interesting?† Julian †¦Ã¢â‚¬  The sensation was exactly like falling down the mine shaft. Then she said sharply, â€Å"Where are you?† â€Å"Here.† Red light blossomed. Jenny tried, in the moment before her eyes adjusted, to brace herself. But she could never brace for Julian-he was as much a shock to her senses as ever. A beautiful shock, like a completely unexpected riff in a dull jazz piece. Like a picture you could pore over for hours and still find new and startling details in. Everything about him was so perfect and so perfectly outrageous that your eye darted from feature to feature in dazzled confusion. Just now the red light glinted off his hair like fire on snow. It turned his impossibly blue eyes to an equally impossible violet. It threw dancing shadows across the planes of his face, bringing into relief the sculpted beauty of his upper lip. It cast an unholy glow all around him-which was entirely appropriate, because Julian was as seductive as mortal sin and as haughty as the devil. He was wearing black like a second skin, pants and vest without a shirt. The red light came from the torch he was holding. How to cite The Forbidden Game: The Kill Chapter 5, Essay examples

Claude Debussy free essay sample

Claude Debussy was one of the greatest composers of impressionistic music and considered by many one of the greatest composers of all time. He had a genius mind and portrayed that through his music. He was a man of deep thoughts and showed great emotion through his music. â€Å"Although Debussy rarely appeared in public, only to perform, and left behind no pupils, it is clear that Debussy has many imitators (Debussyistes, as they were known), and his death was widely mourned throughout the musical world. Debussy’s works has influenced many new and modern music. The French composer Claude Debussy was born in 1862, the oldest out of five children. He died in 1918. Debussy was born in Saint-Germain-en-Laye, France. â€Å"He was born during the American Civil War and died a few months before the end of WWI, yet he is widely regarded as the first great composer of the 20th century† (Bonds). In the conservatory, his colleagues and referrers admired his musical talent, but were confused by his strange Innovation of music. This Is due to his rejection of the roll restraints on composition, which were the basic principles of music at the conservatory. In fact, his main goal was to create music that was completely new and unstudied at the time. He Unguent 1 @Unguent 2 expressed this in an essay in 1903, when he stated that Music ought therefore to free itself as quickly as possible from the from these little rituals with which the conservatories Insist on encumbering It.I dont believe that this liberation an be achieved by absorbing more and more elements from everyday life; music has a life of Its own that will always prevent It from being too precise. It says that everything that one cannot put into words; thus it is logical that to emphasize it is to diminish it (Brown 13). However, during his stay at the conservatory, he debatable met the most influential person of his career, Maddened Von Meek. At first, Maddened employed Debussy so that he might teach music to her children.However, Debussy received much more than a salary from this wealthy patroness. Through Maddened, Claude Debussy was able to be exposed to composers from all around Europe. HIS most notable influences were encountered when visiting Russia, where Debussy was bewildered by the exotic styles of of many Russian composers, especially Mussorgsky. Debussy greatly admired the great darkness and boldness of the block chords in his works. Mussorgsky free and imaginative style only enforced Debussy ideals and he yearned to convey similar ideals In his own work. Also, as with nearly every musical composer, Debussy drew Inspiration from famous musicians as well, such as Wolfgang Amadeus Mozart, Johann Bach, Franz List, and Frederic Chopin, but seemed to not be fond of the conflict-driven music of Beethoven (Altered 5). The influences of Bach and Mozart are supposedly impossible to specifically find in his works. Lists piano style was very bold, harmonic, and, Debussy favorite aspect, free. This is because List used the piano to personify water. In consequence, Lists style can easily distinguished In Debussy greatest à ©tudes and preludes.Debussy states that Chopin is the greatest of all, for with the piano alone he discovered everything. (Altered 8). However, Debussy was not picky in the artists he chose to listen to. This is shown in the influence of the third-tier composer, Jules Masseuse. From this composer, Debussy learned his elegant compactness of forms and cool lyricism (Altered 4). After obtaining the top prize in the PRI De Rome at the age of 22 Ninth his cantata Lenient prorogued, he used the funds to study the style of the German composer, Richard Wagner in Rome for two years.Wagner greatly influenced Debussy. Consequently there were traces of Wagers style in even the earliest of Debussy work, but Debussy claimed to have despised Wagers work later in life most likely due to his contradictory pride. Debussy unique style was influenced not only by musicians, but other genres of art and culture as well. During his attendance at the Paris World Exhibition in 1889, Debussy heard a Javanese gametal, which was an oriental influenced musical ensemble composed of a variety of bells, gongs, Xylophones, and occasionally accompanied with vocals.Absorbing the Eastern- Asian style of this new type of music, he incorporated the elements of the gametal into his rent style to produce a completely new sound in the following years. More specifically, his Artistes bullies prelude a leapers-midi d-UN fauna and his String Quartet were composed during these years and considered some if his early masterpieces (Debussy 1). Debussy was even intrigued by music from the medieval era, especially the church music known as organ.Although the use of old- fashioned melodic intervals was forbidden in the musical community of that time period, Debussy ignored this restriction, as he tended to do with most orthodox ideas, {Eugene 4 and used these intervals regularly. In fact, this style can be recognized in one of his most prestigious works, the La cathedral negligent, or The Engulfed Cathedral. By absorbing styles from all over Europe and even some in Asia, Debussy created a style that focused more on dissonance and uncommon scales, as opposed to the orthodox focus on the major and minor scale. This name of this style, while Ironically despised by Debussy, was called Impressionism. Also, analogous to the French painting style, it did not depict a clear picture and came focus more on suggestion of an atmosphere or story rather than a clear depiction of these themes. He era of impressionism, beginning in the sasss and ending near the sasss, did not last long, but it had a profound effect on art that still affects us even today. This term Nas coined not by musicians, but by painters. These painters included masters such as Van Gogh and Degas.They used impressionism to break free from the orthodox style of that time period, which was merely a contest to create the most realistic art. Impressionism was the opposite of this. Using blurred colors, lines, and faces, the paintings created merely created an impression for the viewer rather than a finite scene, thus allowing the viewer to see the art from his or her own perspective. Focusing more on moving scenery than stationary portraits, Van Gogh prevalently used this style in his most famous masterpiece, Starry Night. On the musical side of Impressionism, the style held the same concepts of freedom and undefined themes.Regarding instruments, musical Impressionism favored the orchestra for its color and the piano for its ability to hold vibrating melodies mid-air. However, even with the seemingly unlimited freedom of this style, there were still composition. These styles were modal influences, whole-tone scales, pentatonic Unguent 5 scale, impressionist harmony, parallel motion, and escaped chords. Whole- tone scales were greatly influenced medieval themes of primary intervals, which were used to break free from the rigid standards of the major and minor sounds. Debussy obtained this aspect from the organ of the medieval time period. Whole-tone scales originated not from Europe, but from Eastern- Asia. This characteristic divided the octave into equal major or minor systems and created an obscured fluidity. Debussy obtained this component when he heard the previously mentioned Javanese gametal. Pentatonic scales were five-note scales that were comprised of black keys. This attribute is associated with Chinese music and Scottish, Irish, and English folk tunes. Impressionist Harmony is more of a style than a technique. It is simply the releasing of the chord from its function as harmony to movement within the melody. Parallel motion was considered forbidden during the Classical era, as it was contradictory to the very core of the Classical era, which was to move tones in a contrary fashion. Parallel motion moved tones together, so the tones would always move together and be the same distance apart at all times. Escaped Chords have no proper definition. They can best be described as chords that are never resolved or used as the resolution.There are several other characteristics that can be named, but they are much too vague. These include the vagueness of rhythm or ever-present fragmented phrases (Usable 1). As a person, Debussy personality was extremely compatible with his style. As with most Impressionist composers, Debussy was a dreamer, always wanting to break free from the chains of orthodox music. Physically, Debussy was often described to be catlike, but not so lean, as he did physically little hat was more than compose. In fact he was a cat-lover in person, as well as a hedonist who was quite the Bohemian and cafe-gore.Debussy was rarely financially {Eugene 6 stable as a consequence of his impoverished heritage and associating Ninth the risky business of such unorthodox music. Regardless, he was recognized as the prevalent composer of the Impressionist era by the sasss. However, Debussy was not Just a composing recluse. Debussy married Lily Dexter, but when she was left behind for Emma Abroad, she successfully committed suicide. However, Debussy moved on and quickly married Abroad. Together they had a single daughter whom provided Debussy with much Joy.At the end of Debussy incredibly successful life, he succumbed to colon cancer at the age of 55 on March 25, 1918 in Paris, Italy. There are many great composers in history, but never one that went against music theory as much as Debussy. By not conforming to the pressure of the music community, critics, and even his peers, he revolutionized music in the same way that only the masters of history had done. It is true that he did not revolutionize a country, but his feat is no less amazing. It is Just as true that he may not be as well-known as Mozart.

Pob Sba Essay Example

Pob Sba Essay Principles of business s. b. a. Marketing Francis’ Breakfast and Lounge Name- School: School Code: Candidate # Subject: P. O. B Objectives We strive to survive the challenges of opening a new restaurant for the first year and a half especially in the tough economic times. We aim to become the leading restaurant in the local market after first 5 years of operations. Keeping food cost under 35% revenue. Keeping employee labor cost between  24-29% of revenue. Averaging sales between $325,000-375,000 per year. Achieve 12% 15% return on investment for the first two years and 15% 20% for the next three years. We also intend to curve the disturbing obesity and diabetes rate in St. Lucia especially in the capital. Mission Statement We are a great place to come enjoy a meal   combining an intriguing atmosphere with excellent,   our aim is not only to serve great tasting food but to ensure each of our valued customers receives prompt, professional and courteous service because customer satisfaction is paramount. We want to be the restaurant choice for all families and singles, young and old, male or female. Maintain a clean, comfortable and top of the line premises for our customers and staff alike. Delivering excellent treatment to our customers and staff, providing them with the respect and dignity the surely deserve, as Employee welfare will be equally important to our success. We will combine menu variety, atmosphere, ambiance and a friendly staff to create a relaxing atmosphere in order to reach our goal of over all value in the dining entertainment experience. We will write a custom essay sample on Pob Sba specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pob Sba specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pob Sba specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We want to achieve fair profits, and a rewarding place to work for the employees. ORGANIZATION STRUCTURE Roles of Personnel General Manager- The General Manager is responsible for the success of a business and keep their restaurants operating at a profit. The general manager is also responsible for planning the business objectives, organizing therefore ensuring every that the business needs are available. Front manager-The front is responsible for advertising, staff and ordering of service. Maintains accurate records of the business ’ accounts. Monitors expenditures, and prepares monthly financial statements and administrative reports. They will be responsible for waiting tables, bartenders, waitresses and dishwashers, she will also oversee the overall upkeep of the restaurant. This person also handles one of our most essential roles of the business which is consumer complaints, responsible for receiving and handling every complaint which comes in and professionally Head Chef- The Head Chef is responsible for the operations of the kitchen. He or she decides what equipment and ingredients are needed. The Head Chef is also responsible for the menu. In addition, he or she is responsible for keeping the cost of the kitchen within a set budget, managing kitchen employees, forecasting trends in the restaurant, and maintaining the kitchen according to health codes of the area. Sous Chef- They are responsible for ensuring that everything runs smoothly whether or not the  head chef  is present. He or she takes over the operation of the kitchen in the absence of the head chef. Captain – The captain is a specially appointed member of staff with some experience in managing responsible for waiting tables and bartending and ake care of service and make sure the restaurant is in excellent shape. TARGET POPULATION Fregis’ Breakfast Lunch will focus on attracting a wide and diverse clientele ages 21-75 with an annual income of at least $25,000. We want the customers of an affluent nature high wage workers, couples, families and tourists, wealthy image seekers and compulsive spenders, people who think highly of themselves an d only want the best. We focus on these specific groups because these are the types of people who frequent other restaurants and bars in the area with a wealthy status. They are the ones that are willing to spend their money on good dining and service at a  great price. Pricing Strategy Our prices are arranged higher than most ordinary restaurants but below that of upper class restaurants to attract the customers of those restaurant. This strategy in use is the market oriented stragegy and have found out our target market seeks to pay more for their meals, therefore we are more likely to attract new customers as our prices are near the top of the price range but competitive with other restaurants in our class. Pricing We anticipate our total sales allocation  to be 80% restaurant sales and 20% catering sales. The combined cost of sales will be 40% producing a gross profit of 60% on total sales. Prices will be competitive with other upscale restaurants in the area. However, it is the strategy of Fregis’ Breakfast Lunch to give a perception of higher value than its competitors, through its food, service and entertainment. Competitors Ours main competitors are located right in the Rodney bay area only a few yards from our establishment, but with Fregis’ Breakfast Lunch being a new face in the market, we hope to appeal to customers to try out the restaurant hence trying to keep them after they have tried our product. There are two restaurants in the Rodney Bay area which are potential competitors they are: 1st a small restaurant opening from Sunday to Monday which serves lunches and dinners often filled with customers. The price ranges from $10-$20 for lunch and $10-40 for dinner 2nd an Italian restaurant serving food buffet style open on week days. Price are $75 per person Sale Forecast Monthly restaurant gross sales are to average $51,000 That is  36 people for lunch spending approximately $20 per person, and  for dinner approximately 29 people spending an average $25 per person. Catering will  average $7500 a month that is 3 contracted catering services. So we expect to average more than $600,000 yearly. Branding Lunch Linguine with Smoked Salmon Mangu Shrimp Scampi Shrimp and Green Bean Salad Crispy Seafood Salad with Citrus Vinaigrette Vegetable burger Mixed vegetable souffle Bar B Que ribs and green fig salad Soup Avocado Soup Tomato soup Ajiaco Appetizer Baked Ham Cheese  Quesadilla Cheese and Chutney Stuffed  Celery Broiled Barbecued Chicken  Wings consumer complaints In the case of a calm/neutral customer we tend to let the chef or captain handles these without the intervention of the front manager. Who tries to settle the issue to the best of their ability Though all complaints are recorded. In the case of a angry customer it is immediately transferred to the front manager who always make the customer feels that he/she is there to help them. The front manager always acts as prompt as possible, making the most reasonable decisions so that the customer feels satisfied.

Depression

Depression Free Online Research Papers Depression is a mood disorder that is becoming more and more common. The effects this disorder has on its victims is horrible. Diagnosing this disease is not easily done. Luckily when it can be diagnosed there are effective treatments known. Depression affects up to 18.8 million Americans in any given one year period (10 depression myths debunked: knowing the facts about this mood disorder can help you combat it more effectively, 2007). A person with this disorder feels overwhelmed with sadness. Most lose interest in activities they were once interested in (Morris, 2002). Some symptoms also include the display of excessive guilt or feelings of worthlessness. In some cases people lose interest in food and sex. Feeling tired is also common. Trouble thinking or concentrating is common in serious cases. Some people who have depression seem to have no emotion (Morris, 2002). Some serious cases lead to suicide. There are two different types of depression. There is the type of depression that everyone goes through from time to time. Perhaps a person feels depressed after a loved one dies, when a relationship ends, or when there are problems at work but the person is able to overcome the feelings (Morris, 2002). Clinical depression is diagnosed when it is serious, lasting, and well beyond the response to a stressful event (Morris, 2002). Diagnosing this disorder can prove to be difficult. Due to resistance from patients and a lack of societal acceptance, physicians are hesitant to diagnose depression (Are Physicians Hesitant to Diagnose Depression?, 2007). Physicians also report it is difficult to diagnose depression because patients may show different symptoms based on gender and ethnicity (Are Physicians Hesitant to Diagnose Depression?, 2007). A survey administered by Epocrates, Inc. reported that 30 percent of clinicians said it was more difficult to discuss depression with men. In the same survey clinicians found it more difficult to link depression to some symptoms, such as anger or addiction, in men (Are Physicians Hesitant to Diagnose Depression?, 2007). The study also proved that physicians were twice as likely to experience depression as the general public. A national survey determined that depression is the leading cause of missed work days (Are Physicians Hesitant to Diagnose Depression?, 2007). The most common treatment for depression is medication. There are many different types of antidepressants. There is evidence that leads scientists to believe depression is the result of abnormalities in brain chemicals such as serotonin and norepinephrine. Each antidepressant works on brain chemistry a little differently. They all improve the transmission of serotonin and norepinephrine (Koenig, n.d.). Each antidepressant has side effects. Some antidepressants result in weight loss. If a symptom of the patients depression is overeating or weight gain a doctor could prescribe a type of antidepressant with the side effect of weight loss. Medication has proven to be very effective in treating depression (Koenig, n.d.). Depression can also be treated with psychotherapy or counseling. A person with depression can talk to someone who will listen and try to understand what the individual is going through (Koenig, n.d.). Tips and advice about how to get through the troubling situation can be given to the individual suffering from depression. It is about eighty to ninety percent effective with medication (Koenig, n.d.). Another treatment for depression is electric shock therapy. This type of treatment is extremely effective especially for people who do not respond to medication or who can not take the side effects (Koenig, n.d.). Electric shock therapy has come a long way from 20 or 30 years ago. Today an anesthetic is used when doing the procedure. People are unconscious while the procedure is happening. Only part of the brain receives the treatment (Koenig, n.d.). Usually it is an outpatient procedure. The patient may have to wait an hour or two but are normally released the same day the procedure is completed. There are very few side effects to electric shock therapy and it works to end depression quickly (Koenig, n.d.). Overall depression is a disorder that effects peoples emotions. It is not always an easy disorder to diagnose but when it is there are effective treatments to overcome it. Each treatment has proven to be effective. Medication is the most common treatment. Therapy and electric shock therapy have also proven to be effective. Depression is a disorder that is becoming more common but the research being done is making it easier to recognize and treat. References 10 depression myths debunked: knowing the facts about this mood disorder can help you combat it more effectively [Electronic version]. (2007). Mind, Mood, Memory, 3.4, 7. from Gale Apollo Library (A171539178). Morris, C.G., Maisto, A.A. (2002). Psychology: An Introduction (12th ed.). Upper Saddle River, NJ: Prentice Hall. Are Physicians Hesitant to Diagnose Depression? (2007, June 7). PR Newswire. Retrieved October 14, 2009, from Gale Apollo Library (A164584386). Koenig, H. (n.d.). What Are The Most Common Treatments For Depression?. Retrieved October 14, 2009, from abcnews.go.com/Health/DepressionOverview/story? id=4355869 Research Papers on DepressionThe Effects of Illegal ImmigrationAppeasement Policy Towards the Outbreak of World War 2Marketing of Lifeboy Soap A Unilever ProductThe Relationship Between Delinquency and Drug UseGenetic EngineeringEffects of Television Violence on ChildrenThree Concepts of PsychodynamicRelationship between Media Coverage and Social andResearch Process Part OneThe Fifth Horseman

To merge or not to merge, that is the question. Whether it is nobler Essay

To merge or not to merge, that is the question. Whether it is nobler in the mind to suffer the pains of negotiation & integratio - Essay Example A.T. Kearney noted that, despite the fact that mergers and acquisitions (M&A) activities having been associated with industrialized nations, the paradigm shift is taking effect (Kearney 2008, p.1). In this regard, Bruner (2004, p.21) reveals that as from 2002, merger deals between developed and third world countries have grown by 19 percent annually, which is far in excess of industrial average. This rate is also a clear indication that mergers are no longer a globalization strategy for developed countries only rather for developing countries, as well. The research found out that companies from third world countries such as China, India, Russia, Malaysia, South Africa, and the United Arab Emirates are seeking mergers with well-established companies in developed nations at an alarming rate. Kearney (2008, p.1) reveals that of the 2,168 mergers and acquisitions that were registered in 2007, 421-which accounts for about 20% were driven by firms from third world countries. The research a lso found that the trend is growing at the rate of 26 percent per annum. Research by Kearney (2008) found out that India is leading in cross-border mergers and acquisitions followed closely by Malaysia. This is attributed to the fact that the government of these two countries provides substantial tax incentives to companies to engage in high-tech business deals and enhance export. In contrast, Chinese companies have shied off M&A deals because of political interferences according to Wolff (2008, p.91). However, since China is developing very first, many companies from developed countries are seeking mergers with its domestic companies, with findings showing that at least one of every four cross-border transaction involves merger according to Harrington (2004, p.21). Nevertheless, research indicates that the U.S. companies lead in the acquisition and acquired. This dramatic increase in merger between companies as a globalization strategy has taken many people by surprising leaving ma ny companies, which have not made such a move wondering whether to merge or not to merge (Hoover 2000). This is because pundits have given varied opinions regarding mergers as a market penetration strategy. For instance, AT Kearney argues that global level mega-mergers are inevitable as part of the cycle of consolidation and concentration in globalising industries where firms seek to gain leverage and accelerate their presence. Ghemawat & Ghadar (2000, p.65), on the other hand, had a different view claiming that business leaders need to look away from mergers and be more innovative in their approach to international business. This paper will evaluate the arguments of the pro-merger and anti-merger school of thoughts. It will conclude with my personal position regarding whether mega-merger is a good or bad policy to pursue in international practice. Pro-merger school of thought To begin with, the business environment has become very competitive, and many companies today seek to globa lize their processes in order to beat the competition. In fact, many big corporations today have a global presence with those that have not gone global planning to do so as noted by McGarvey (1997). However, as earlier indicated, mergers have been on the rise over the last few year as the most preferred internationalization strategy. A.T Kearney (2008, p.1) in his school of thought argued that mega-mergers is inevitable as firms seek to leverage and become competitive. This

The Labor Force in Dubai Essay Example | Topics and Well Written Essays - 1500 words

The Labor Force in Dubai - Essay Example The increase will help somewhat, but with rising prices in Dubai, it may not cover medical needs by May when it goes into effect. His mother has cataracts and also needs knee surgery. His grandmother has a large tumor in her stomach and needs immediate surgery. He is recuperating from a hernia operation.   In the spring of last year, construction workers in Dubai protested low salaries and mistreatment by stopping work after publication of a US-based Human Rights Watch (HRW) report that called treatment of underpaid private workers from India, Pakistan, China, and other Asian countries as â€Å"less than human† (Jones, para. 7). The incident erupted with extensive damage done to the Emaar Properties’ Burj Dubai tower, expected to be the world’s tallest building when completed in 2008. Damages were estimated at more than Dh3 million. With lack of social support for expatriate workers, according to Jones, HRW has urged the government to help fund and create indep endent bodies to improve conditions. The labor minister said that a new labor law and other measures were already improving conditions for immigrant workers. According to Jones, the International Confederation of Free Trade Unions (ICFTU) recommends immediate application of the law to insure that any restrictions on the fundamental rights of workers in the Emirate are removed. How has employer or government attempted to address problem?The increase in minimum wage applies only to government workers, and construction workers do not receive overtime pay.... ording to Jones, the International Confederation of Free Trade Unions (ICFTU) recommends immediate application of the law to insure that any restrictions on the fundamental rights of workers in the Emirate are removed. 2) How has employer or government attempted to address problem The increase in minimum wage applies only to government workers, and construction workers do not receive overtime pay. Although the problem under discussion in this essay is related to low income, the inability of such workers to meet basic needs leads to inadequate housing, health care expenses, and lack of education, keeping workers at a poverty level. The economy in the United Arab Emirate (UAE) shows rising inflation in the future (Ministry of Economy), according to a recent Economic Bulletin published by the Dubai Chamber of Commerce and Industry (DCCI). The cost of living for the expatriate labor force has risen significantly, which reduces the appeal of the UAE as a lucrative labor market. Close monitoring of economic performance by the UAE government as well as continuing upgrade of local laws and regulations are expected to offset serious damages in any of the sectors. However, to compete as a major manufacturing center, the DCCI report calls for "an adequate infrastructure , high human capital base with innovative attitudes, legal and physical access to markets, and a favorable exchange-rate regime" (Ministry of Labour, para. 7). At present, only the infrastructure appears to be in place with the other factors lacking. One important issue in the development of a stable work force is education. Although an effort is being made to build up the education system, results will not be immediate. The Ministry of Labour of the UAE declared the following minimum monthly salaries for

Feminist Movement in the 1960's Research Paper Example | Topics and Well Written Essays - 750 words

Feminist Movement in the 1960's - Research Paper Example The first wave was less radical and dealt with issues such as women’s voting rights and gender equality. The second however broadened the spectrum and agitated for issues such as sexual liberation, workplace inequalities and legal inequalities. One of the factors that propelled this movement was feminist publications. In Betty Friedman’s book; The Feminine Mystique, she put’s forward among other things, that woman should not be relegated to the home as it is a waste of her potential (Helium: Understanding the 60s' women's liberation, par 4 Sept. 2008). It was a bestseller world over and influenced many feminists after its publication in 1965. Women attempted to empower themselves through the law through steps in the legal arena one such being the 1963 bill by Esther Saperstein introduced into state legislature meant to create a Commission on the Status of Women in conjunction with relevant national legislation. . (Encyclopedia of Chicago: Feminist movements 2004) .They also formed feminist movements. It is in these period movements such as that the women’s liberation movement, which argued that women suffered both personal and political oppression in a male-dominated society and Chicago women’s liberation movements (1965) were formed (Encyclopedia of Chicago: Feminist movements, 2004). ... Feminists also agitated for freedom in sexual reproduction; they demanded access to abortion services, rape clinics and family planning services. They even went as far as to; through a movement named â€Å"Jane† to provide abortions in Illinois despite its being illegal there. Several landmark legislations for the feminist movement were passed at this time. Such included the Equal Pay Act of 1963 which disallowed sex based discrimination between men and women working under similar conditions. (Helium: Understanding the 60s' women's liberation, par 7 Sept. 2008) The civil rights amendment of 1964 also guarded against discrimination based on gender, race color or creed. This however did not always guarantee that the discrimination would stop and even while they were in place Betty Friedman in 1966 formed now an organization that interrogated the discriminative practices in work place. This showed that despite changing the laws, it would take a lot more to change the minds of peo ple (Helium: understanding the 60s' women's liberation, par 7 Sept. 2008). During the Miss America pageant in 1968, a group of feminists protested the move and claimed that through such pageants, they were being viewed as sex objects. They demonstrated and in what were popularly known as bra burnings; they removed their bras and called for a bra ban. Such action did raise criticism in some quarters where it was said that their actions to fight the view as sex objects made them the same thing. This however is just an opinion. Through these actions, women were showing the world that they could not and would not be ignored and they were willing to do whatever needed doing to get on equal footing with men and

A Synthesis of Sildenafil

A Synthesis of Sildenafil For many reasons, this route was assumed suboptimal as a commercial manufacturing for example; it is linear with nine steps, sulphonyl chloride, which is one of the toxic substances produced from this route is in the final bond-forming reaction. Final material required a lot of recrystallizations to reduce the toxic impurities to appropriately low levels in order to produce the high quality of drug required by pharmaceutical company. Due to competing hydrolysis through the increased quenched times on scale-up chlorosulphonation in chemical development; the difficulties of scaling-up reactions are well-known. In this route, 2-pentanone and diethyl oxalate are condensed to give the diketoester 1. Then, cyclizating the diketoester by hydrazine produces pyrazole 2 which methylated with selective to give pyrazole3. Hydrolysing the reaction generated the acid 4, then convert acid to the amide by nitration to give nitropyrazole 5, which is common intermediate in all synthetic routes. Reduction of 5 with tin (II) chloride dehydrate to give the amine 6 which is by 2-ethoxybenzoyl chloride was acylated to produce diamide 7. The later was cyclized using aqueous sodium hydroxide and hydrogen peroxide to result in 8 pyrazolo[4,3-d]pyrimidin-7-one. Sildenafil was produced by selective chlorosulfonation and reaction with N-methylpiperazine.(6) Optimization of the cyclization reaction to make the pyrimidinone was the key finding during the development of the medicinal chemistry route, which impacted on the programme as a whole. Cyclization of compound 4 was done by sodium hydroxide and hydrogen peroxide, which are an aqueous alcoholic solution and lead to moderate yield (30-70%). The hydrolysis of the carboxamide to give the acid either in the presence or absence of the hydrogen peroxide was the main side product from the medicinal reaction. To avoid the hydrolysis side product, cyclization was conducted under anhydrous conditions, KOtBu/ButOH and the reaction continued in 100% product without detected impurities. By considering reordering the steps, the clean cyclization was the final bond-forming reaction. (1) Modification of the medicinal route: A lot of modifications were applied into medicinal chemistry route, which was used at the beginning of the project to prepare fifty kilograms and support supply for the four years. (6) For early scale-up, the tin (II) chloride reduction was removed. Tin is major environmental polluter and a heavy metal. It was replaced with a catalytic hydrogenation. At the early age of the sildenafil production, a tin chloride reduction was employed because the hydrogenation reduction was not in operation. The reason for inefficient of the hydrogenation was a presence of trace levels of sulfur impurities which poison the hydrogenation reaction. Switching to stoichiometric thionyl chloride is one example that controlled sulfur impurities and allows the reliability of the catalytic hydrogenation reaction. Using a hydrogenation, there are options for solvent and catalyst recovery and water is the only by-product. (5) Hydrogen peroxide was used in cyclization method to convert 7 to 8, but it causes skin burns. Furthermore, in contact with organic materials, it is a fire and transportation hazardous. Then, it was replaced with KOtBu/ButOH. Rather than using oxalyl chloride, thionyl chloride is used to prepare 2-ethoxybenzoyl chloride which eliminates exposure to carbon monoxide emissions by workers. (5) Through formation of pyrazole 3 which is an exothermic reaction, a solvent was introduced. Moreover, for 5 preparations, toluene was introduced as a solvent which reduces the level of thionyl chloride from 1.6 to 1.8 equivalents. (6) Sildenafil Citrate Sildenafil Commercial Route: Selection: The target from Sildenafil citrate was for treatment of angina when entered development. But the clinical results were failed. Pfizer made a trial with 12 patients tolerate from male erectile dysfunction in 1994. The results showed improvements in the problems of 10 patients. As a consequence, sildenafil citrate development became one of the highest priorities in the Pfizer portfolio (6). There are many advantages of commercial route over the optimized medicinal one, for example; The synthesis was redesigned to make convergence. The final bond forming step is the clean cyclisation reaction and at the start of the synthesis, the potentially toxic materials occur. Large volumes of aqueous acidic waste require an increased level of hydrolysis and neutralization through a larger scale is an example of environmental and scale-up issues associated with chlorosulphonation reaction. In order to reduce these issues, they are placed at the start of the synthesis. Hence, low molecular weight and cheaper materials are used. (5). DEVELOPMENT: Sulfonamide preparation: Through pyrazole 5, many routes of synthesis proceeded. Using chlorosulfonic acid, 2-ethoxybenzoic acid is Chlorosulfonated by using 1 mol of thionyl chloride to convert the intermediate sulfonic acid to the sulfonyl chloride. Due to low melting point of 2-ethoxybenzoic acid (19-20 C) mp, low molecular volumes of chlorosulfonic acid and thionyl chloride are used and hence no solubilisation. Initially, the sulfonamide 9 was isolated as unusual double salt 10 which is insoluble and difficult to use. Moreover, in order to obtain the double salt to crystallize, the sulphonyl chloride should be dry which lead to a lot of acidic, corrosive fumes in a pilot plant scale. Then, it was discovered that 9 can be isolated as its highly crystalline zwitterions by treatment the double salt with water to dissociate and produce a new form of free crystalline amino acids 8. For efficiency, the sulfonyl chloride was converted to sulfonamide 9 by resuspended in water and reaction with N-methylpiperazine. At the end of the reaction, by the addition of aqueous sodium hydroxide, the pH was adjusted to the isoelectric point and the precipitated compound 8 collected by filtration. As a result, during sulfonamide preparation, no organic solvents are used. Hydrogenation and coupling reaction: In medicinal chemistry, the tin (II) chloride reduction was replaced by a palladium catalyzed hydrogenation reaction to convert pyrazole 1 into the amide2. Toluene was introduced as a heat solvent which increased the safety of the process and reduced the levels of thionyl chloride to 1.2-1.6 equivalents. To convert the nytropyrazole (2) to the amine (3) heterogeneous hydrogenation in ethyl acetate was used. A number of reagents, including thionyl chloride, oxalyl chloride and N,N-cabonyldiimidazole (CDI) are used to examine the activation of the carboxylic acid. CDI costs around 8$/mol and provide such advantages for instances; high quality product, robust and clean chemistry. Furthermore, it provided a combination of the three reactions (hydrogenation, acid activation and acylation) into a single step, employed the ethyl acetate solvent with a simple recovery process and used low energy. In addition, VOC emissions were avoided such as (EtCl) that generated from the interaction of ethyl chloride with thionyl chloride or oxalyl chloride. Moreover, 90% chemical yield over three chemical reactions is produced and optimized to 96%. Cyclisation Reaction: The resulting product is heated for several hours and cyclised with 1.2 equivalents of potassium t-BuOH and t-BuOK. In order to minimize the environmental wastes, this process is run at high concentration (2.5-3.75L Kg-1). Water is added to dilute the reaction and the pH was adjusted with 4M HCl to the isoelectric point (7.5). Clinical very high quality yield of 95% sildenafil was obtained by filtration. Using 2-butanone citric acid, sildenafil was converted to sildenafil citrate to give a yield of 99 to 100%. Sildenafil History of Sildenafil: Initially Viagra was developed to treat angina (heart disease). In Morriston hospital, the drug was tried on men in 1991-1992. The clinical observation showed that the drug enhance penile erection more than treating angina. Pharmaceutical company, Pfizer commercialized the drug as a treatment for erectile dysfunction. In 1996, the drug was patented and approved on 27 March 1998 by FDA. It was the first approved drug for penile erection in the United States and the sales exceed 1$ billion in 1999-2001. The Pfizers patents on this drug will expire in 2011-2013. Dosage of Viagra: Viagra could be taken once per day as a dose between 25mg to 100mg between 30 min to 4 hours before sexual intercourse. Three dosages are available in market for this drug (25-50-100) mg with a cost of 10$ per pill for all dosages. http://www.chemistrydaily.com/chemistry/Sildenafil Mode of action: Pharmacodynamics: Effects on Penile Erection: Sildenafil citrate is a selective inhibitor of phosphodiesterase-5 (PDE5) and was used for the treatment of the male erectile dysfunction (known as impotence). It is a wide spread condition that effects around 30 million patients in United States. Nitric oxide is released during sexual stimulation and permeates through corpus cavernosum membranes. Then, the enzyme guanylate cyclase is stimulated to enhance levels of cyclic guanosine monophosphate (cGMP) in the corpus cavernosum. cGMP has an effects on smooth muscle relaxation and increases blood flow lead to an erection of the penis. Level of PDE5 is high in the corpus cavernosum which hydrolyzes cGMP and leads to inactive GMP. Levels of cGMP in men with impotence are low and as a consequence PDE5 quickly hydrolyses these levels of cGMP. Now, the sildenafil acts by inhibiting the actions of PDE5 and increases the levels of cGMP which cause the erection. (6) figure involved Erection Nitric Oxide Guanylate Cyclase Sildenafil binds to PDE5 and blocks action GMP cGMP Effects on Visual Function: In patients taking sildenafil, it has been reported such visual abnormalities for example; increased blurred vision and perception of light. These effects usually happened with dose more that 100mg which is correlated to the weaker inhibition effects of sildenafil on PDE6 that regulates signal transduction pathways in the retinal receptors. (2) Cardiovascular Effects: Sidenafil has effects on blood pressures by producing transient reduction in systolic and diastolic at 1 hour after the dose. The clinical tests showed no observed effects on heart rate. Sildenafil effects are not age or dose dependent. (2) Clinical trials: The sildenafil was tested in vitro to study the inhibition of PDE5 in human blood platelets. The results showed the potency of sildenafil and it is a selective inhibitor of both c GMP PDEs. Also, a number of trials were carried on rabbit corpus cavernosum to examine the effect on the muscle. From the results, appear that sildenafil was potent in relaxing the corpus cavernosum. Furthermore, to evaluate smooth muscle relaxation, set of experiments were carried in rabbit isolated aortic rings. Sildenafil showed similar values in both denuded and endothelial intact aortic rings. (28) Side Effects from Clinical studies: Patients receiving Viagra showed similar adverse effects in all trials. Some studies showed more effects with increased dose. There were some adverse events reported when Viagra is taken in flexible dose for example; headache, rash, dizziness, diarrhea, urinary tract infection, flushing, dyspepsia and nasal congestion. http://www.rxlist.com/viagra-drug.htm Pharmacokinetics and Metabolism: The cytochrome P450 3A4 metabolizes sildenafil which changes to an active N-desmethyl metabolite that has the 50% activity of the drug for inhibiting PDE5. This metabolite has 40% plasma concentrations of sildenafil, therefore it possess 20% of the pharmacological effects of sildenafil. Terminal half-lives of sildenafil and its metabolite are 4 hours each. Sildenafil distributed into the tissues with a volume of 105 L and excreted in the feces as metabolites. In patients aged >65 years, plasma levels increased as well in patients suffered from hepatic impairment and renal impairment. (2) Viagra Plant: Pfizer Synthesis Facility, Ringaskiddy, Ireland Sildenafil citrate which is the active pharmaceutical ingredients for Viagra was manufactured by Pfizer at Ringaskiddy and the total output from Viagra sales was account for 15%. The facility covers 200 acres and composed of four production units with 500 people working there. OSP4 is the main plant at Ringaskiddy that increase production by 40% and started in 2001. Construction of the new synthetic plant (OSP4), a finished good building (FGB) and all other services were under responsibility of Project Management and Foster Wheeler. Plant started manufacturing in March 2001. Designing facility enable the OSP4 plant to produce primary bulk, batch pharmaceutical products at a reactor of 150,000 liters and six lines are at full scale. To increase service of OSP4, Pfizer was planning to build a third liquid waste incinerator. At the plant, the manufactured products are either bulk active or drug substances. For the bulk materials, they are sent in order to complete formulation and package for shipping. Production and plant facility: http://resources.schoolscience.co.uk/pfizer/viagra/viagch4pg2.html For all drugs, initially they are produced in small a mounts for the investigation and in vitro analysis. Then, quantities are increased if the carried tests are successful to meet the needs for clinical trials and patients. For the first time, production of one kg of Viagra requires a series of eleven reactions with 23 kg of reagents and 139 liters of organic wastes. All preparations are carried in a microwave designed especially for organic chemistry. For scaling up the process, it has to be more efficient and result in fewer wastes. Currently, in Viagra production only 1.5 kg of reagents are used and release just 10 liters of wastes. The company aim to minimize the waste to 6 L per kilogram produced. Now, every year the demand is 45 tones for good quality Viagra in compared to 1998 where the l kg production was enough for people demands in 10 minutes. To scale up reaction, all starting materials were available commercially and used without purification. Using a microwave oven ETHOS 1600, synthesis was performed. In standard Pyrex glassware, all reactions were carried out with a reflux condenser. The reactions were performed by a program which made up of temperature monitoring and holding steps. Purity of the final product was measured using thin-layer chromatography and molecular weight was recorded by electrospray ionization mass spectrometry. sealed vessels are used which controlled and monitored by computers to make the requir ed quantities of pure drug. Pipes are used to add the reagents into the vessel and the products are harvesting later on. Control panels are applied that allow the operator to make any required adjustments and monitoring the process. A microwave-transparent fluoroptic probe that inserted into the solutions was used to monitor the temperature of the stirred reactions mixture. To produce any pharmaceuticals, highest standards of hygiene are necessary and Laboratory should be clean and tidy. Misuse of Viagra in Asia: http://www.ergogenics.org/138.html (faked drug) According to World Health Organization (WHO), one of the most counterfeited drugs in Asia is Viagra which make a big business. Tourists in Thailand use fake Viagra which is bought over numerous pharmacies. Therefore serious health risks affected those tourists. Counterfeited medicines can impose the correct ingredients but fake package, or without active ingredients, wrong ingredients or with insufficient active ingredients. Fake Viagra made up of ingredients that enhance the bodys insulin production which can cause a danger drop in the concentrations of blood glucose. As a result lead to starving the energy of brain which in known as insulin shock syndrome. There is a widespread smuggling of fake and genuine Viagra in Thailand according to A Thai Food and Drug Administration (FDA). Unsurprisingly, Thailand is a centre for fake Viagra. Among young night-clubbers, Viagra is mixing with other party drug to increase the sexual desire. Viagra competitors: There were alternative medications prescribed for erectile dysfunction prior to the introduction of Viagra. Most of them are non-oral treatments. For example; the primary alternatives in the United States were vacuum constriction devices, penile injection therapy, penile prostheses, professional counseling and transurethral. Traditional remedies were used in other countries such as yohimbine. (4) Viagra Sales around the world: Firstly, after FDA granted approval of Viagra, it was sold in the United States. Nowadays more than fifty countries are selling Viagra in their pharmacies. On the U.S. market, one month after launch, the worth of sales was 400$ million which result from 300,000 Viagra prescriptions. Since then, 7$ per tablet was maintained by Pfizer. The average wholesale price is 8.75$ per pill in compare with other treatments such as; Caverject and Muse which priced at 20-30$ per pill. Furthermore, sales in most European countries began shortly in September 1998 after European Medicines Evaluation Agency (EMEA) granted European countries the registration for Viagra uses. In the United Kingdom, Sweden and republic of Ireland, the government Health System covers the purchases of Viagra for limited uses. Public awareness have been increased and focused on the safety issues in men taking Viagra and lead to limit the use of Viagra after reports over deaths and adverse effects that were sent to the FDA. U.S. and most other countries experienced prescription leveling off after information gained by people used the drug. Most of them were not actually suffer from erectile dysfunction. After drugs approval in the United States, Latin America launched the drug. Then, Viagra was available in a number of Asian countries, New Zealand, Australia and Canada. In 1999, Japan approved drugs uses after it accepted from other countries the clinical trials data for the first time. (4) Environmental Performance: In the medicinal route, there are a number of organic solvents included in the production of 1000 kg of drug substance and the volume of these solvents equal to 125,000 liters. These solvents are reduced to 13,500 liters in the commercial route. The solvents required in both routes are illustrated in figure 1. Organic wastes from medicinal route Organic wastes from commercial route For environmental assessment, the reduction of some solvents for example; chlorinated solvents and highly volatile solvents such as; methyl chloride, methanol, acetone and diethyl ether. Elimination of these solvents results in elimination of atmospheric emissions. T-butanol that has been used in the commercial route is completely water soluble and is difficult for reuse. In order to improve environmental performance, t-buanol is replaced by another solvent to facilitate recovery. The optimized process was developed in Ringaskiddy and will be used in the production plant which will give 4 l kg-1 of the final optimized solvent usage. (5) http://en.wikipedia.org/wiki/Atom_economy Atom economy is the efficiency of conversion all reactants in a chemical process in a way of all atoms involved and no atoms are wasted. All starting materials equal to generated process, this represent an important concept in green chemistry. Reaction mass efficiency is a measure for the effect of yield and an increase of used reagents. Between 1994 and 1997 where the new commercial route was introduced, there was an improvement in the reaction mass efficiency and chemical yields. In contrast, the atom economy remained constants over time. Comparisons of these parameters between 1994 and 1997 is shown in figure Fig. Atom economy, chemical yield and RME at 1994, 1997 and the future target in the sildenafil citrate process. The aqueous and organic wastes are actually measured and from modeling process the atmospheric emissions are estimated. There was a large reduction in the aqueous waste when the commercial route was introduced into the production. Moreover, upon introduction of the commercial route, again there was a noticeable reduction in the organic wastes between 1994 and 1997. Due to the impact of introducing solvent recovery operations and reuse in the manufacturing process, a further large reduction occurred after 1997. These decreasing reflect the importance of eliminating wastes and controlling route selection. For the vapor emissions, there have been smaller diminish in the released amount. In addition, it was found there was 35% decrease in the estimated energy used between 1994 and 1997. There are two reasons behind smaller reduction in the vapor emissions and the used energy; firstly, in order to maximize the yield, there is a significant level of solvents stripping performed in the comm ercial process. Secondary, the chemistry team actively managed and followed such parameters for instance; organic, aqueous wastes and yield. On the other hand, they calculated retrospectively the emissions and energy. (5) Figure shows the comparisons between these wastes at various times. The E-factor is the total kilos of wastes per kilogram of product. In commercial route of Viagra production, the E-factor is 6 kg kg-1 which is less than the industry standard of (25-100) (6) Low volumes of the complicated chemical products and the E-factor of the commercial route for Viagra production generate fewer wastes per year. For all of the environmental awareness taken by Pfizer for the sildenafil citrate process, UK Award was granted to this company in 2003. (2) Patents: According to the U.S. Patent and Trademark Office, patent for Viagra by Pfizer will expire on March 27, 2012. Then, a cheap generic version of the blockbuster erectile dysfunction drug will be sold by any drug company. This will allow more competition between Pfizers Viagra and the new generic versions and more options with cheaper prices for patients. Pfizer has three options to stay in the Viagras market. Firstly, it can market itself as the main company for selling Viagra, taking into account there are over 25 million men used its version and they donà ¢Ã¢â€š ¬Ã¢â€ž ¢t like to change. Secondary, it can apply for Viagra with FDA for OTC (over-the-counter). Finally, while producing an upgraded version of Viagra which will continue holding value of the patented product, it can license the original recipe to Viagra to other companies. http://www.accessrx.com/research/viagra-patent-expires.htm Alternative Routes to Sildenafil: There are more than 15 different routes have been reported in the chemical and patent literature to sildenafil. Pfizer examined two main alternatives during the development process either by synthesis sildenafil through the aldehyde 11 to produce dihydrosildenafil 12 then oxidize the product or by the halo derivatives for example 13 or 14. 52 % of sildenafil yielded from condensation between aldehyde and aminopyrazole to give dihydrosildenafil by adding an azeotropic distillation to remove the water by product. The yield can be increased to 95% as shown by some workers. (PATENT 22918) Aldehyde Amine Dihydrosildenafil Sildenafil Oxidation of dihydrosildenafil either by using sodium hydrogen sulphite (NaHSO3) or using small quantity of trifluoroacetic acid and Pd/C at high temperature generated a good yield of drug (patent WO 01-98303). Dihydrosildenafil Sildenafil Combination between a nucleophilic displacement reaction that uses ethanol as a solvent and a hindered alkoxide (KOBU) or ethoxide (EtOH) as a base and the cyclization reaction which uses a compound like halo derivatives is another potential synthesis for sildenafil. The combination reaction works for both cyclisation compounds, but by using a compound where (x= F) the yield from combination is 100%. The use of the chloro-series compound (x=cl) in the cyclisation reaction is better because of 2-chlorobenzoic acid is cheaper than 2-ethoxybenzoic acid. (Patent number EP 0994 115) Figure (13, 14, synthesis) Halo Derivatives X= Cl X= Fe, yield= 100% In the end, all of these alternative routes were put on hold due to the high efficiency of the commercial route and the time pressures of the development program. (6) (3) In the WO Patent (98284), amidine 10 or iminoether 11 can be used in order to build pyrimidine ring (sildenafil). By a Pinner reaction, the iminoether is made from the nitrile. Amidine is made by reaction of the nitrile with chloromethylaluminium amide which is synthesized from trimethyl aluminium (Me3Al) and ammonium chloride (NH4Cl) Nitrile Amidine Iminoether Sildenafil Intermediate 14 was prepared from reaction of the acid intermediate 13 with thionyl chloride (SOCl2) to give the lactone which then can be reacted with ammonia (NH3) and (EtOH) to produce the pyrazolopyrimidinone which is away to make sildenafil. Acid intermediate Lactone Sildenafil (Patent EP 1 002 798) sildenafil synthesis from intermediate (6), can be done by chlorosulphonate the intermediate 16 and before cyclisation the intermediate convert to the sulphonamide6. Sildenafil There are many patents activities in producing nonconvergent synthesis of sildinafil. Workers at the Torcan Company reduced Carbamate by (LiALH4) to sildenafil in ayield of 61%. ( Patent 2 235 642). Carbamate Sildenafil Also, sildenafil was synthesized from pyrazolopyrimidinone and the sulphamoyl chlorid (which is prepared by SO2Cl2 and N-methylpiperazine reaction) using Friedel-Craft reaction which requires ALCl3 by workers at the India Orchid company. (Patent EP 1 077 214) Pyrazolopyrimidine and sulphamoyl chloride Sildenafil Furthermore, workers in Cipla Company have synthesized sildenafil by double methylation of this intermediate by using formic acid and formaldehyde (CH2O) and (HCO2H) as the final step. (Patent WO Patent 01/ 19827) Sildenafil

Modern Times :: Free Essay Writer

Modern Times Boredom breeds blood and poison. In today’s society, it fails to surprise us that children continue to cling to the messages within music, television, and magazines. Such media portrayals tend to then set a model for how we develop our behavioral patterns. However, once a trend grows old or out of style, a strong sense of apathy results, if only for even a split second. In the long run, when such children feel out of place and their emotions run them rather than their minds, chaos results. We have seen several examples of this natural desire to rebel against authority in today’s world; take a look at Dylan Klebold and Eric Harris of Littleton, Colorado. The media definitely exists as our voice of reason when taking into account incidents such as this — for our entire lives, it is all we have known. The mindset of the nineteenth century Romanticists seems unbelievably similar to that of the youths in America. Both time periods ultimately ended up indirec tly encouraging one’s naturally hidden desire to revolt against the rules and conventions of society. Romanticism placed a major emphasis on reason through the arts. Literature, for instance, created the classic hero — a mysterious, melancholy figure who felt out of step with the world, thus yearning for freedom. Such writing — the media — determined and verified this approach and definition of life. In the nineteenth century, Lord Byron, Victor Huge, and Sir Walter Scott, among others, proved to be responsible for the promotion of such instincts toward rebellion. The arts during this time period certainly conveyed incredibly violent energy and emotion as well, thus calling for the defense of the rights of man. Since hypocrisy seemed to engulf humanity, a strong emphasis was placed on one’s imagination. Was the test then the same as now? Certainly! Both time periods utilized the power of the hero to survive death and despair; the creative spirit always seemed to prevail. Overall, everything then and now revolves around emotion and our natural ability to distinguish right from wrong. It only seems sane to allow one to make his or her own judgements based on his or her mistakes. Modern Times :: Free Essay Writer Modern Times Boredom breeds blood and poison. In today’s society, it fails to surprise us that children continue to cling to the messages within music, television, and magazines. Such media portrayals tend to then set a model for how we develop our behavioral patterns. However, once a trend grows old or out of style, a strong sense of apathy results, if only for even a split second. In the long run, when such children feel out of place and their emotions run them rather than their minds, chaos results. We have seen several examples of this natural desire to rebel against authority in today’s world; take a look at Dylan Klebold and Eric Harris of Littleton, Colorado. The media definitely exists as our voice of reason when taking into account incidents such as this — for our entire lives, it is all we have known. The mindset of the nineteenth century Romanticists seems unbelievably similar to that of the youths in America. Both time periods ultimately ended up indirec tly encouraging one’s naturally hidden desire to revolt against the rules and conventions of society. Romanticism placed a major emphasis on reason through the arts. Literature, for instance, created the classic hero — a mysterious, melancholy figure who felt out of step with the world, thus yearning for freedom. Such writing — the media — determined and verified this approach and definition of life. In the nineteenth century, Lord Byron, Victor Huge, and Sir Walter Scott, among others, proved to be responsible for the promotion of such instincts toward rebellion. The arts during this time period certainly conveyed incredibly violent energy and emotion as well, thus calling for the defense of the rights of man. Since hypocrisy seemed to engulf humanity, a strong emphasis was placed on one’s imagination. Was the test then the same as now? Certainly! Both time periods utilized the power of the hero to survive death and despair; the creative spirit always seemed to prevail. Overall, everything then and now revolves around emotion and our natural ability to distinguish right from wrong. It only seems sane to allow one to make his or her own judgements based on his or her mistakes.

Coffee Shop Essay

The global spread of coffee growing and drinking all started with a curious goat and that’s what legends say. 9th century Ethiopian goat herder Kaldi drank a concoction made from the beans after seeing his energetic goats eat them. The Sufi monks of Yemen in the 15th century were said to drink it as well. During the 17th century when coffee was introduced to Europe, the popularity of cafes followed the same pattern as most coffee houses around the world. It quickly became a venue for people to congregate, exchange views, write poems, plays, and political testaments, conduct business transactions, participate in cultural exchange and often relax with a good book. The popularity of coffee shop had served as a mailing address, because many people were regulars. When you want to go to exchange news, share ideas and get advice, you go to a coffee shop. It has been that way for quite some time. Coffee shops had been places of learning; of making business deals; scientific, literary, political, philosophical, and economic discussions; and even the typical gossip. At the beginning of the nineteenth century nearly all coffee exported on the world market was produced by European colonies. Two-thirds came from French colonies. But despite the fact that the following century would witness what Eric Hobsbawm called â€Å"The Age of Empire† and Lance Davis termed â€Å"high imperialism†, colonialism would cease being important in coffee production. (Though colonies certainly continued to be vital to the production of tea and sugar. ) This occurred precisely at the same time that coffee consumption rose vertiginously in most European colonial powers. Coffee was treated differently than sugar and rubber in the nineteenth century Age of Empire because its low technological demands meant that an independent country richly endowed with the factors of production, Brazil, could begin producing on an unprecedented scale. Cheap fertile land and slave labor allowed coffee prices to plummet after 1820 and remain low until the last quarter of the century creating supply-induced demand. Brazil’s exports jumped 75 fold between independence in 1822 and 1899. World consumption grew more than 15 fold in the nineteenth century. Consumers were not very price conscious because they were long buffered from recognizing the price. If they drank in cafes, they were unaware of the type of coffee they were drinking. As the price of one sort rose, cafe owners often blended in cheaper substitute grades rather than raise their price. he same seems to have been true for grocers. Rather than risk losing their clientele, they competed on blends, not on price. They also sought to keep prices constant. Price rises were often not passed on to the consumer. Instead, cheaper blends were used or grocers reduced their profit margin. Moreover, as coffee sipping became customary and even habit-forming, it was transformed into a necessity for many. As a result, coffee in the twentieth century became price and income inelastic. Thus we are presented with the irony that the international coffee market at the turn of the twentieth century, one of the world’s largest commodity markets, was relatively price inelastic (within in a reasonably large range) at both the production and the consumption end, though profit-driven commercial and industrial intermediaries were extremely conscious of price. In other words, it was quite imperfect. The Philippine Coffee Company (PCC) says the first coffee tree was introduced in Lipa, Batangas, in 1740 by a Spanish Franciscan monk and soon spread to neighboring towns of Ibaan, Lemery, San Jose, Taal, and Tanauan. â€Å"Batangas owed much of its wealth to the coffee plantations in these areas and Lipa eventually became the coffee capital of the Philippines. We are one of the few countries that produces the four varieties of commercially viable coffee: Arabica, Liberica (Barako), Excelsa, and Robusta. This is attributed to the country’s climate and soil ranging from the lowlands of southern Luzon to the mountain ranges of the Cordillera and Mindanao. â€Å"In 1880, the Philippines was the fourth largest exporter of coffee beans, and when the coffee rust hit Brazil, Africa, and Java, it became the only source of coffee beans worldwide,† PCC says. Our glory days as one of the world’s coffee centers lasted until 1889 when coffee rust hit the Philippine shores, coupled with an insect infestation. Production plunged to 1/6th its original amount. By then, Brazil had regained its position as the world’s leading producer of coffee. A few of the surviving coffee seedlings were transferred from Batangas to Cavite, where they flourished. Our ranking fell because many of the coffee growing areas – like rice fields and salt beds of Las Pinas – were eaten by housing and commercial developments. Less area was allotted to coffee because farmers had shifted to other cash crops. Today’s Coffee is one of the world’s most popular beverages. Some claim it is the most widely consumed liquid in the world aside from water. Coffee’s success as a beverage undoubtedly owes both to the caffeine it harbors and to its sensory pleasure. Coffee lovers come to associate the energizing lift of the caffeine with the richness and aroma of the beverage that delivers it. In our culture, bookstores are also seen as social, intellectual and downright hip. Many bookstores are a place of community where people gather and know one another and talk. The atmosphere in a bookstore typically invites customers to relax and browse the shelves. The concept of a bookstore and coffee house is a good combination that will perfectly gives the bookworm persons and a coffee lover the opportunity to purchase their favorite titles and discover new books while relaxing and enjoying a cup of coffee. The Company is then formed because of the said conceptualized idea and inspiration. COMPANY PROFILE The name of the company will be CTB that stands for COFFEE, TABLE, BOOK. The company’s name was originated from the idea of coffee table book which means a hardcover book that is intended to sit on a coffee table or similar surface in an area where guests sit and are entertained, thus inspiring conversation or alleviating boredom. They tend to be oversized and of heavy construction, since there is no pressing need for portability. The Company CTB will be a combination of piles of books ready for reading and a comfortable cafe that provides place for bookworms to sip coffee and talk with their friends while enjoying their books. It is a modern type of library and a much more public place for reading with a twist for having a cafe in it. It is a very interesting place for a person who wants to meet new people who are also interested in reading, studying and exploring new things and ideas through books. The cafe is really just an addition to the whole idea. It gives new impression to reading. Reading with a cup of coffee or tea with you is a lot better than reading without anything to drink or eat. It’s a higher level of coming into a public place to look for interesting books and a cafe with it. TAGLINE â€Å"Cool your coffee and bring it closer to your heart and mind. † Our tagline represents our business in the most promising way. We decided to state it as cool your coffee, â€Å"cool† meaning call your coffee. Cool because we want it to be mind-teasing and catchy so that customers will notice the line and think. Call your coffee and order it in the CTB shop to relax while reading your favorite novels and bring it closer to your heart and mind. Customers will definitely bring it closer to their heart because the coffee goes to the heart and down to the veins of an individual. The heart and the mind as we all know, is really Like Coffee, Table, Books shop, customers will hold our business close to their hearts and mind, remembering every moment they’ve had with us. Every learning they will earn with what they have read, we are assuring them that they will treasure everything we have shared with them forever. LOCATION The CTB store is located in 1199 unit 5 ground flr. Lemon Square Building, Edsa, Munoz Quezon City with the size of 102. 50 square meters. There are adequate parking space and have reasonably priced per square meter. Rental payments as well additional payment will be stated within the leasing terms including the registration of utilities and amenities. BUSINESS DESCRIPTION VISION To become the foremost Coffee shop in the local and international industry providing the best products and high quality experience. MISSION. To create a unique, comfortable and relaxing environment while enjoying the best hot and cold coffee drinks at an affordable price making it perfect. GOALS AND OBJECTIVES †¢ To increase the frequency of customers’ visitations. †¢ To maintain positive sales growth and increase market share. †¢ Increase brand awareness †¢ To open new branches of stores nationwide every year. †¢ To ensure that equipments used for cold and hot coffee drinks are well-maintained and in good condition. †¢ Develop new products and innovate services yearly. †¢ Develop an increase in sales while achieving a status quo state and decrease in marketing expenses. †¢ To create a cozy and relaxing ambiance. †¢ To give seminars and trainings to employees and retain their Standard Operating Procedures. †¢ To improve promotional activities and advertisements quarterly †¢ To listen and implement feedbacks, suggestions and opinions of customers for the improvement and betterment of the business. COMPANY’S FORM OF ORGANIZATION The company CTB is a sole proprietor type of business because the owner’s primary purpose is to generate profit. A sole proprietorship is a business owned by a single individual. This sole owner is responsible for the entire business and accepts complete responsibility for the business’s liabilities, as well as its income. Unlike other legal structures, the sole proprietorship requires less paperwork and is subject to few business restrictions and regulations. ? Characteristics of Sole Proprietor Management and Control A sole proprietorship is operated by a single individual; thus, the sole proprietor has exclusive management and control of the business. Personal Liability A sole proprietor is personally liable for all obligations and debts of the business. Thus, the business assets and personal assets of the sole proprietor are subject to the risks of the business. Moreover, in California, if the owner is married, the martial community property is at risk and subject to attachment by creditors. If the business is conducted under a name which does not show the owner’s surname or implies the existence of additional owners, the owner is required to file a fictitious name certificate and publish a notice in the newspapers. Capitalization There are no rules governing capitalization of a sole proprietorship. Continuity of Existence The sole proprietorship continues as long as the sole proprietor desires to operate the business and is legally competent. If the business owner is adjudged legally incompetent, becomes incapacitated, or dies, the sole proprietorship ceases to exist. An owner may sell the business as he or she chooses. Taxation A sole proprietor is taxed on business income and may deduct allowable business expenses on his or her personal income tax return. ? Advantages of Sole Proprietor Easy formation: The formation of sole proprietorship business is very easy and simple. No legal formalities are involved for setting up the business excepting a license or permission in certain cases. The entrepreneur with initiative and certain amount of capital can set up such form of business. Direct motivation: The entrepreneur owns all and risks all. The entire profit goes to his pocket. This motivates the proprietor to put his heart and soul in the business to earn more profit. Thus, the direct relationship between effort and reward motivates the entrepreneur to manage the business more efficiently and effectively. Better control: The entrepreneur takes all decisions affecting the business. He chalks out the plan and executes the same. His eyes are on everything and everyone. There is no scope for laxity. This results in better control of the business and ultimately leads to efficiency. Promptness in decision-making: When the decision is to be taken by one person, it is sure to be quick. Thus, the entrepreneur as sole proprietor can arrive at quick decisions concerning the business by which he can take the advantage of any better opportunities. Secrecy: Each and every aspect of the business is looked after by the proprietor and the business secrets are known to him only. He has no legal obligation to publish his accounts. Thus, the maintenance of adequate secrecy leaves no scope to his competitors to be aware of the business secrets. Flexibility in operations: The sole proprietorship business is undertaken on a small scale. If any change is required in business operations, it is easy and quick to bring the changes. Scope for personal touch: There is scope for personal relationship with the entrepreneur and customers in sole proprietorship business. Since the scale of operations is small and the employees work under his direct supervision, the proprietor maintains a harmonious relationship with the employees. Similarly, the proprietor can know the tastes, likes and dislikes of the customers because of his personal rapport with the customers. Inexpensive formation and management: The cost of formation of a sole proprietorship is the minimum because no cost is involved in its formation excepting the license fee in certain cases. The management of the business is also inexpensive as no specialists are normally appointed in various functional areas of the business which is the added advantages. Free from Government control: Sole proprietorship is the least regulated form of business. Regulated laws are almost negligible in its formation, day-to-day operation and dissolution. Easy dissolution: Like that of formation, the dissolution of the sole proprietorship is also very easy. Since the proprietor is the supreme authority and no regulations are applicable for closure of the business he can dissolve his business any time he likes. Socially desirable: New and small entrepreneurs can take up business on small- scale basis. There will be no scope for concentration of wealth in few hands. Sole proprietorship continues its operation in almost each and every area of business activity and caters to the need of the society. Further, it provides ample opportunities for large-scale self-employment for rural and less skilled personnel. Thus, it is socially desirable. PRODUCTS AND SERVICES CTB will offer its customers the best tasting coffee beverages in the area. This will be achieved by using high-quality ingredients and strictly following preparation guidelines. The store layout, menu listings and marketing activities will be focused on maximizing the sales of higher margin espresso drinks. Along with the espresso drinks, brewed coffee, as well as some refreshment beverages will be sold in the coffee shop. CTB will also offer its clients, cookies, muffins, sandwiches and bread. On the other hand, the store offerings will be supplemented by small range of books, magazine and other references that customers can read while drinking coffee. PRODUCTS: COFFEE AND ESPRESSO Regular Coffee Americano Cappucino Macchiato *Caramel & Hazenut Caffe Latte Caffe Mocha ICED COFFEE Iced Americano Iced Cappucino Iced Macchiato *Caramel & Hazelnut Iced Latte Iced Mocha Latte NON COFFEE HOT DRINKS Hot Chocolate Hot Vanilla NON COFFEE FROZEN DRINKS Chocolate Mocha Vanilla Cookies and Cream Hazelnut BAKED GOODIES Sandwiches and Breads Muffins Cookies Croissants Donuts PRODUCT RESEARCH AND DEVELOPMENT The Product Research and Development Plan of CTB will provide a clear framework of challenging targets for the consumer over the next years. Strategic view of the needs and opportunities to achieve outcomes that meet the expectations of industry will be the key to the success of this plan. Within the next two years, the company was expected to branch out in different areas of Metro Manila and other provinces. As seasons change, CTB will be offering products that will enhance sales and satisfy its customers’ desires. During summer months, CTB will subsidize lower hot beverage sales with frozen coffee drinks, as well as soft drinks, and other cold beverages. CTB will also have special beverages during holiday seasons. The CTB will carry a variety of quality products that will enable to provide full service delivery to espresso stands and coffee houses that will be offered 1 year after the store was established. The company’s underlying philosophy in selecting products is to choose lines that will bring consistent quality, competitive prices, and product satisfaction to our customers. TARGET MARKET CHARACTERICTICS |CHARACTERISTICS |PRIMARY |SECONDARY | |LOCATION |Nearby school/offices and establishments |Nearby residents of District 1 and 2 of Quezon | | | |City | |AGE |16-35 |36-59 | |GENDER |Male and Female |Male and Female | |OCCUPATION |Students/ Company employees |Entrepreneurs | |STATUS |Middle Class |Upper Class | |TYPE OF BUSINESS ESTABLISHMENT |Schools/ Company offices |Commercial Buildings and Banks | SURVEY QUESTIONS 1. Age_________ Gender _________ Occupation _________ 2. How often do you visit a coffee shop within a month? o 1-2 o 3-4 o 5-6 o 7-more 3. How many cups of coffee do you consume in a day? | | |1 cup per day | |2-3 cups per day | |Greater than 3 cups per day (How many? ) | | | | | |4. What kind of coffee do you usually buy/order? | |Regular coffee | |Espresso | |Latte | |Iced Coffee | |Other____ (specify) | | | |5. Which snacks do you regular purchase? | |Donut | |Muffin | |Cookies | |Sandwiches | |Cake slices | |Pastries | |Other________(specify) | | | | | |6. How much do you spend in each month in coffee shop? | | | |Maximum 1000 | |Minimum 100 | |Average 350 | |Sum 1,400 | | | |7. What is the reason why do you want to go to a coffee shop? | |To release stress | |To study/read | |Social gathering | |Drinking habit | |Others_______(specify) | MARKET SIZE AND TRENDS Coffee is the drink of choice for many people across the world which is the reason why coffee shops are so popular. People love coffee, so many small business people capitalize on this by opening up coffee shops. Some coffee shops provide Internet access so that people can use their laptops while they enjoy their coffee. This is especially helpful for busy students on the go. The coffee shop trend continues because there is a huge demand for it. If you took a road trip across America, you would find coffee shops on just about every corner. While the biggest and most well-known chain is Starbucks, you will also see many mom-and-pop coffee shops or small coffee shop stands. Even gas stations sell coffee to truckers and other travelers on the road. Brazil has by far the most coffee drinkers worldwide, so you will certainly notice that the coffee shop trends are very popular in Brazil. Some people even say that they can smell the aroma of coffee in the air. Coffee with no sugar or added creamers has no calories, and coffee shops have come up with the trend of offering many coffee drinks and treats that are low-fat. Our generation grew up thinking of coffee as a morning pick-me-up and after dinner drink for adults only. The 18-24 year old group has a different view of coffee, thanks to the coffee shop culture. Where older generations gathered at the local soda shop, these kids made the local coffee shop their afternoon hangout. Starbucks and other local chains improved their coffees with flavors, sugar and many creams. This makes their coffee more appealing to the younger crowd. As those kids graduate from high school and move on to college, they’re finding that their love of coffee moves along with them. MARKETING STRATEGY CTB’s marketing strategy will be focused at getting new customers, retaining the existing customers, getting customers to spend more and come back more often. Establishing a loyal customer base is of a paramount importance since such customer core will not only generate most of the sales but also will provide favorable referrals. †¢ PRODUCT LINE. | | | | | |COFFEE |NON COFFEE HOT DRINKS |NON COFFEE FROZEN DRINKS |FOOD | |Iced Coffee |Hot Chocolate |Chocolate |Sandwiches and Breads | |Latte |Hot Vanilla |Mocha |Muffins | |Frap | |Vanilla |Cookies | |Espresso | |Cookies and Cream |Croissants | | | |Hazelnut |Donuts | †¢ POSITIONING The company will be positioned as a brand providing high quality products at reasonable prices for busy, mobile people whose time is already at a premium, but desires refreshing beverages in a welcoming space that fosters a warm, comfortable and professional environment. †¢ DISTRIBUTION CHANNEL Distribution channels move products and services from businesses to consumers and to other businesses. Given the importance of distribution channels along with the limited resources generally available to small businesses it is particularly important for entrepreneurs to make a careful assessment of their channel alternatives, because an effective channel of distribution strategy is also a major contributing factor for the success of any business entity to be established. Raw materials will be purchased from the suppliers and then delivered to the house of the sole proprietor for storage. The ingredients needed for the production of the final product are made available at the food stall processed into a final product to be served to the customers. The proposed business can offer and acquire sales directly from the market because it has the advantage of having the direct contact with the consumer. †¢ ADVERTISING AND PROMOTIONS We would adopt the following promotion strategies: o Loyalty Cards. o Coffee Feedback Cards o Refills only half the price o Coffee tasting event promotion o Seasonal product promotion o Meal-Focused Promotions o Provide Complementary Services and Products o Print Advertisements in different designated locations o Social Networking (engage fans in twitter, Facebook, Youtube and other photo sharing sites. ) MANAGEMENT PLAN Background and primary responsibilities of the management team In any business, employees have important roles in an organization towards achieving the business’s goal. The management aspect of COFFEE,TABLE,BOOK or CTB is composed of proposed techniques and strategies that will be used for the improvement of its employees. These can be done through proper hiring and training of workers. Every employee have their specific duties and responsibilities in building up a business. There will be a designated work and section for each of them in a period of time. The shuffling of assigned tasks are expected for the employees’ versatility and for them to be an effective, efficient and knowledgeable about their jobs. With proper utilization of its resources, it would be sure that the company will yield its expected return of income. The success of this project lies on the efficient and effective use of human resources in the following functions of management such as planning, organizing, directing and controlling. The top management of the business shall carry out its responsibilities by governing its employees and being responsible in taking in to actions the policies of the company. Also, they will be in charge of monitoring and supervising the trainees and former employees as well. It is very substantial to know the capacity and capability of the people working inside the organization and their manner of interrelationship with other employees as well as with the management. A manager will look after the employees and will assure that every employee are working and striving for the business standards. Overall, every person shall work effectively and contribute skills in order to achieve success of the organization. CTB Coffee,Table,Book [pic] by: Busita, Lorica R. Dionco, Criselda Marie A. Dumencel, Roshell B. Reyes, Jenny Lyn M. Rivera, Juvia Katte M.